How to Safely Find Google Images
How to find images on Google that have Creative Commons licenses .
Why You Need a Communication Plan
I used to write marketing plans. Now I write a communication plan for clients. Marketing plans rely on economics and communication plans let you control your growth. My son’s schoolwork includes “opinion writing” every day. He hates it. He loves stating his opinions (all day long!), but he hates writing by hand, so this assignment …
Media Pitching Advice Featuring JPeterson Marketing
We recently shared that Fit Small Business included us in a marketing round-up (see that post here). SEO Expert Bradley Shaw also featured JPeterson Marketing in their piece “Media Pitching Best Practices: 41 PR Experts Reveal All”. You can read what Jen and other PR pros have to say about reaching out to media here. …
JPeterson Marketing Shares Restaurant Marketing Tips
Things have been so busy here at JPeterson Marketing that we have neglected to share some of the love that we have received lately. First, Fit Small Business included our tip in their “27 Creative Restaurant Marketing Ideas to Get More Customers” round up—check it out! And a big thanks to Fit Small Business for including …
Happy Birthday JPeterson Marketing—How It All Began
It’s my birthday. Well, by the time I actually post this, my birthday will have passed, but I am writing it on my birthday. It is also JPeterson Marketing’s birthday. So, I thought it would be a good time to share just how this venture came to be. Five Years Ago On my birthday five …
How to Find Influencers/Bloggers to Promote Your Product
In the last few months, I have been doing a lot of work with influencers. I am sharing a few of the things I have learned along the way. First, let’s tackle the term influencer. In today’s marketing world, an influencer reaches a large audience through any number of non-traditional outlets—blogs, social media platforms, video, online publications. …
How to Do a Google Search by Date
Don’t you hate when you Google something and the top result looks perfect—and then you see that the post is from 2009?!?!? Oh, it makes me crazy! Then, I stumbled upon how to filter the posts by date—hallelujah! And it’s so simple that I think I actually did a face palm! How to do a …
Public Relations People to Follow
I often joke that I should have named my business Jen of All Trades because I do a little bit of everything when it comes to marketing. That includes public relations. PR used to just be another name for media relations but now it is so much more. Public relations now encompasses almost any interaction …