Social media audits have turned into one of my favorite client activities. I love reviewing client sites and seeing how we can improve them and better utilize them for customer interaction. Frequently, I find that images need to be resized either because they weren’t put on the site at the correct size initially, or a platform’s site guidelines have changed.
Every year I try to review the most popular social media platforms and their image sizes and share that information with my clients. Below are image sizes for 2016. I’ll update this post as image sizes change. There is also a word document at the end of this post if you’d like to download a copy and have it handy at your desk.
Social Media Images Sizes as of 1/6/16
All sizes in pixels
Facebook
Cover photo – 851 x 315
Profile photo – 180 x 180
Shared images – 1200 x 900
Shared link image – 1200 x 627
Twitter
Cover photo – 1500 x 500
Profile photo – 400 x 400
Shared Image – 440 x 220
Google+
Cover photo – 1080 x 608
Profile photo – 250 x 250
Shared images – 497 x 373
LinkedIn
Profile image – 400 x 400
Profile background – between 1000 x 425 and 4000 x 4000
Company page logo – 100 x 60 (make sure it also shows up at 50 x 50 – that is the size that will show up when someone searches for your company)
Company page career cover – 974 x 300
Company page banner – 646 x 200
YouTube
Cover photo – 2560 x 1440
Profile – 800 x 800
Video thumbnail – 1280 x 760
Instagram
Profile image – 110 x 110 (upload any size, but Instagram crops to 110 x 110)
Photo thumbnails – appear 161 x 161
Photos in feed – 1080 x 1080 but Instagram scales to 640 x 640 in the feed
Pinterest
Profile image – 165 x 165
Pins in feed – 236 x scaled height
Clicked pins – 600 – 735 x scaled height
Board thumbnail – 222 x 150
A quick update (2/3/16): I just read this article with a great infographic about sizes for social media ads. The article is from Social Media Today (one of my faves).